chatbot writing

The next required skill for UX writers and content strategists

Chatbot Writing & Design Online Course

Take your UX writing and design skills to the next level! Create your own chatbot prototype to add to your portfolio.

Price: US $550

Future-proof your career—learn how to write & design a chatbot!


Develop a chatbot persona people will love

Give your chatbot with a personality and a brand voice to keep users engaged while providing a service they need.


Learn the key principles of conversational design

Conversation design is a new interaction mode with its own set of principles. Learning them puts you ahead.


Write chatbot scripts for critical scenarios

Learn how to guide users through automated tasks that save your company headaches, time, money.


Take your chatbot prototype with you

We’ll guide you through creating a real chatbot prototype for your portfolio to present to hiring managers.

Developed in partnership with

Course Overview


Why UX writers should learn to create chatbots

The future will be filled with machine learning, artificial intelligence, and voice-based interfaces. The need for writers and designers will intensify as companies find the best, most effective ways to connect with customers through these new interfaces.

That’s where you come in.

Over the next 3-5 years, the demand for people with conversational design skills will skyrocket. A natural evolution for UX writers will be moving to writing dialogs and responses that solve user problems through targeted, concise, people-centered conversations.

How the course works

The Chatbot Writing & Design course is self-paced and online. Take your time or speed through—it’s up to you!

As you complete each unit, you’ll submit practice work. At the end of the course, you’ll create a full chatbot prototype using one of the best tools available today—Botmock. The course includes a 3-month trial to get you started with prototyping.

Future-proof your UX writing skillset with the conversational design knowledge. Complete the course with a portfolio-ready project, assessed by expert writers.

Chatbot Writing and Design

Course Author: Hillary Black

Hillary Black Head of Marketing & Strategy for Mav

Hillary Black is a rockstar chatbot creator and the Head of Marketing & Strategy for Mav, formerly Black Ops. She has over 10 years of experience building and developing brand personalities like Vine, Beats by Dre, University of Michigan and Grey Advertising. Hillary knows how to create chatbots audiences love. She shares her expertise in conversation design, guiding students through all the phases needed to automate tasks by writing and designing a custom chatbot. She’s an expert you’ll be proud to learn from.

Course Syllabus

Lesson 1: What are chatbots?
Lesson 2: What is a Conversation Designer? What do they do?
Lesson 3: Why businesses want chatbots
Lesson 4: Who a Conversation Designer works with

Lesson 1: What are the different types of chatbots?
Lesson 2: An introduction to our chatbot project
Lesson 3: Establishing the chatbot goal
Lesson 4: Defining the audience
Lesson 5: Defining the chatbot personality
Lesson 6: Giving the chatbot tone, empathy, and a name

Lesson 1: The anatomy of a chatbot
Lesson 2: A chatbot designer’s toolbox
Lesson 3: Creating key intents
Lesson 4: Creating an outline
Lesson 5: Creating a flow map

Lesson 1: What influences conversation design
Lesson 2: Conversation design principles
Lesson 3: Best practices for dialog writing
Lesson 4: Creating your script
Lesson 5: Writing your flows

Lesson 1: How to set standards for a prototype
Lesson 2: How to use Botmock
Lesson 3: Testing as you go
Lesson 4: Sharing your early prototypes

Lesson 1: The different ways to test your chatbot
Lesson 2: Qualitative testing
Lesson 3: Quantitative testing
Lesson 4: Preparing your chatbot for handoff
Lesson 5: The development phase
Lesson 6: Continuous improvement
Lesson 7: What’s next?

Course Requirements

Time Requirements

Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 6 units in the Chatbot Writing & Design course. Each unit is broken down into a series of 4-6 lessons with practice quizzes and reviews along the way.

This course is designed to fit around your schedule. Lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time.

By the end of the course, you’ll have built your first chatbot prototype to include in your writing portfolio.


  • A desktop or laptop computer
  • A broadband internet connection
  • Fluent English writing proficiency
  • Some familiarity with UX terms and methods
  • A willingness to learn by reading and practicing
  • A quiet space and a creative mind

Need more info?

Read our frequently asked questions

Course Preview

Get the first two lessons for free

Still curious? Check out the first two lessons of the Chatbot Writing and Design course, for free!

Webinar: Get Started Designing a Chatbot With Botmock

Get started designing a chatbot with Botmock. This webinar shows you the ropes using the tool featured in our Chatbot Writing & Design course.