No one likes to constantly be bombarded with “buy me!” messages all the time. Sasha goes over the right and wrong ways to do in-app marketing so that your users don’t get frustrated or annoyed.
Are your CTAs serving a specific purpose or are they acting more like fillers? Alice Chen argues that descriptive CTAs are more accessible, SEO-friendly, and contribute to a better user experience!
Companies often list “native English speaker” as a requirement but are they missing out on first-class writing talent? Dragana explains why non-native English speakers actually make for great UX writers!
Everyone on a design team should know how to work in Sketch or Figma. So…shouldn’t everyone know how to write microcopy?
Cayla thought she was going to start in-office at Microsoft, enjoying the perks that come with joining a major tech company. However, as a class of COVID graduate, she found herself starting her new, big role working from home. She shares her insights and lessons she’s learned along the way.