Getting started with growth content design
Jason lays out the basics of growth content design in this beginner’s guide to core principles, frameworks, and craft-level considerations to act on growth content opportunities.
Do in-app marketing right: Remove the friction
No one likes to constantly be bombarded with “buy me!” messages all the time. Sasha goes over the right and wrong ways to do in-app marketing so that your users don’t get frustrated or annoyed.
“Learn more” is not enough: A case for descriptive CTAs
Are your CTAs serving a specific purpose or are they acting more like fillers? Alice Chen argues that descriptive CTAs are more accessible, SEO-friendly, and contribute to a better user experience!
How not being a native English speaker makes me a better UX writer
Companies often list “native English speaker” as a requirement but are they missing out on first-class writing talent? Dragana explains why non-native English speakers actually make for great UX writers!
The top 50 UX writing resources of 2020
The UX writing, content design and content strategy communities grew a lot in 2020. We’ve collected the top 50 UX writing resources for you to enjoy.
Microcopy matters: Why everyone on a design team should know how to write
Everyone on a design team should know how to work in Sketch or Figma. So…shouldn’t everyone know how to write microcopy?
Starting your first UX writer role (remotely) from a class of COVID grad
Cayla thought she was going to start in-office at Microsoft, enjoying the perks that come with joining a major tech company. However, as a class of COVID graduate, she found herself starting her new, big role working from home. She shares her insights and lessons she’s learned along the way.
The dos and don’ts of hiring a UX writer
If you’re going to hire a UX writer soon, there are a few things you should know to make sure everyone’s experience is a positive one!
Atomic design needs atomic UX writers
What is atomic design? Russell Norris shares great insight into how atomic design works and how UX writers should leverage it!
When a UX writer joins a CX team
James shares how CX thinking has influenced his UX work, taking the broader perspective from CX and using that to inform his work on experiences at the individual level.